Speaking to your audience or your great-grandfather?

Is your target audience over 97 or do they happen to be members of the royal family? 

NO? 

Then why are you using language that was last appropriate in 1904, when your great-grandfather was hunching under the glow of his oil lamp, writing a letter in ink, praying it wouldn’t fade by the time it reaches its destination? 🥲

To truly connect with your audience and ensure they understand you, write like you're talking to a friend. Being taken seriously isn't about stiff language; it's about being seriously good at what you do and asking for help in other areas.

💥 In this case, a copywriter would be a great weapon of choice.