Here’s why you need a copywriter even if you think ChatGPT is GO(O)D

When I first wrote this post, it was about why human copywriters are SO MUCH better than ChatGPT. And it was pretty convincing. 

I think you would’ve liked it.

Even if you were pro-ChatGPT, you might’ve become a convert after my arguments sunk in. You might’ve even contacted me to write your copy.  

But then I thought: Why shouldn’t you stick to ChatGPT? It does the job well enough. Arguably, even better than a human. 

Wait… what?

+++++Are you reading this and thinking: “What the heck is going on here?! Isn’t this supposed to be the part where she tells me WHY ChatGPT sucks and humans are the superior writers??+++++

Nope.

If you’re considering using AI — go for it! The choice is entirely yours. I’m not here to stop you. You’ve already come up with a brilliant idea for your business; OF COURSE you can write a few words about it.

And they don’t even have to suck. 

If you research your audience, learn about marketing, SEO, tone of voice, psychology, and human behavior — and you know how to string words into non-boring, thumb-stopping, on-brand sentences that connect with people — you’re good to go!

Heck, I might even hire you!!

Yes, I realize I sound ironic, but I believe anyone can write copy. Especially if they know how to prompt ChatGPT and actually collaborate with it to create something great.

So in case that’s the route you choose, I wish you the best of luck. Your business surely isn’t going to burst into flames if a professional doesn’t write your copy. 

But…

If the effort and learning curve sounds like a bit too much with everything else you’ve got on your plate, and you’d rather stick to what YOU do best…

Let me know!

I’d happily get your words to play nice and connect with real live humans.